Brand assets
Bringing the Elf Assembly identity to life
These brand assets exist to help the Assembly work clearly and consistently. They are practical tools for day-to-day use, covering how we present ourselves, how our identity is applied, and how it flexes across different contexts.
For Assembly members, this is the single source of truth. For partners and collaborators, it offers a clear picture of how the Elf Assembly should appear and sound.
Our identity was designed to support a cooperative, craft-led organisation, one that values clarity, shared ownership, and pride in making things well.
The guidance here focuses on consistency where it matters, and flexibility where it helps. The goal is not perfection, but recognisability, confidence, and ease of use.
Brand guidelines
The brand style guide sets out the foundations of the Elf Assembly identity. It explains the thinking behind the brand, alongside clear guidance on how the visual system should be used in practice.
What this document covers:
- Logo usage and spacing
- Colour palette and combinations
- Typography and hierarchy
- Illustration, imagery, and decorative elements
- Examples of correct and incorrect use
Badges and stickers
Badges and stickers are an informal extension of the brand. They are designed to be used on tools, packaging, laptops, and workshop surfaces, reinforcing a sense of shared identity without feeling corporate.
Includes:
- Membership badges
- Workshop and tool stickers
- Decorative and celebratory marks
COMING SOON
Using these assets
These assets are intended to be used, not locked away. If something here doesn’t quite fit a real-world situation, adapt it thoughtfully and keep the underlying principles in mind.
Where possible, use these resources before creating anything new, and update shared materials rather than duplicating them.
The Elf Assembly brand will continue to evolve as the Assembly grows. This page reflects the current working version, not a finished monument.